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Subject: RE: UKNM: .com vs .co.uk - UK consumer understanding?
From: Glen Collins
Date: Tue, 28 Mar 2000 18:03:29 +0100

A very, very basic (and obvious) rule of thumb that I would apply is get as
many of the domains as you can - these days this also includes .uk.com,
.net.uk, .net, .gb.net, .ltd.uk etc etc

In many cases this includes mistypes of your domain too to capture any
additional traffic - at the end of the day a domain name is peanuts to buy
so you may as well get maximum traffic out of them.

Point them all towards your service and you can be fairly sure that if you
have them all, people don't need to remember the domain bit of your ads.

However, for marketing material (including ads) I still think the .com
domain has more credibility in todays market, and this is what I would
recommend a client actually promotes.

The main problem these days is that the full set is not available, and you
have to compromise with promoting non .com domains as your preferred domain
has already gone. Hence things like .uk.com are now being pushed by people.


Glen Collins
Digital Outlook Communications Ltd
New Media Marketing & Consultancy
6 Melbray Mews
158 Hurlingham Road
London SW6 3NG
Tel: 020 7348 6610 (direct)
Fax: 020 7348 6601
Mob: 0777 589 4863
Web: www.digital-outlook.com

> -----Original Message-----
> From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Andrew
> Ogilvie
> Sent: 27 March 2000 10:13
> To: uk-netmarketingatchinwag [dot] com
> Subject: UKNM: .com vs .co.uk - UK consumer understanding?
> Has anyone done any research on UK consumer recognition of
> different domain
> endings, for instance do people perceive any difference between .com and
> .co.uk?
> For sites targetting UK consumers I would normally suggest using both
> endings as follows:
> .co.uk for use in the search engines - since that's how most search
> engines determine UK relevancy
> .com for consumer advertising - it's shorter, the fewer number of
> confusing dots the better, and a bit trendier.
> In consumer ads - say poster, radio, TV - I would imagine you'll be lucky
> if people remember the name, never mind 'the confusing bit at the end with
> the dots in it'.
> ----------------------------------------------------------------
> Andrew Ogilvie
> Editor http://www.netventureworld.co.uk
> The on-line e-business magazine for UK net entrepreneurs
> Tel: 0141 553 0767 Fax: 0141 553 0894

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  UKNM: .com vs .co.uk - UK consumer under, Andrew Ogilvie

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