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Subject: RE: UKNM: .com vs .co.uk - UK consumer understanding?
From: Glen Collins
Date: Fri, 31 Mar 2000 19:43:42 +0100

> However, for marketing material (including ads) I still think the .com
> domain has more credibility in todays market, and this is what I would
> recommend a client actually promotes.
> This seems to be a widely held belief but why a consumer in the UK would
> feel more comfortable about ordering goods or services from a .com site as
> opposed to a *local* one with a .co.uk domain name. Certainly there are
> some areas of b2b where the customer will be ressured that they are
> potentially dealing with a global operation but surely there are as many
> instances with b2c activity where the consumer would prefer to order goods
> from a company that at least pays lipservice to have a local/UK based
> operation.

I think it's debatable whether the mainstream consumer knows that a .com
means/originates from the states.

All the press/hype is around this intangible ".com" thing - therefore my
comment above relates to this, as opposed to geographical location.

Sure there will be instances where a local .co.uk is desirable, however, I
think for large, mainstream services the .com ending is stronger.

Also, for IPO/City reasons (rightly or wrongly) .com definitely holds more


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  RE: UKNM: .com vs .co.uk - UK consumer u, Alison Arney

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