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Subject: RE: UKNM: .com vs .co.uk - UK consumer understanding?
From: Billy Hasirci
Date: Wed, 29 Mar 2000 11:30:23 +0100

To go off at a slight tangent:
For those whose only interaction with popcorn.co.uk is via WAP or those who
will only access Interactive TV; is the .co.uk redundant? How do you promote
a 'website' when the internet ceases to be only method of interaction?

It's given me a nose bleed
billy sevki hasirci
senior designer
e billyatpopcorn [dot] co [dot] uk
t +44 (0) 207 663 3661
m +44 (0) 402 591 492
f +44 (0) 207 663 3664

-----Original Message-----
From: Alison Arney [Alison_Arneyatzd [dot] com (mailto:Alison_Arneyatzd [dot] com)]
Sent: Wednesday, March 29, 2000 10:03 AM
To: uk-netmarketingatchinwag [dot] com
Subject: RE: UKNM: .com vs .co.uk - UK consumer understanding?

However, for marketing material (including ads) I still think the .com
domain has more credibility in todays market, and this is what I would
recommend a client actually promotes.

This seems to be a widely held belief but why a consumer in the UK would
feel more comfortable about ordering goods or services from a .com site as
opposed to a *local* one with a .co.uk domain name. Certainly there are
some areas of b2b where the customer will be ressured that they are
potentially dealing with a global operation but surely there are as many
instances with b2c activity where the consumer would prefer to order goods
from a company that at least pays lipservice to have a local/UK based

Just a thought.
Alison Arney

Marketing Director - IT Week

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