RE: UKNM: .com vs .co.uk - UK consumer understanding?

[Jon Ewing]

I think it's ultimately a judgement call but I for one

would be interested in seeing the results of any

research. We're launching our What The Papers Say site

with the URL wtps.co.uk for a couple of reasons -

first and foremost, it's a UK site about UK issues,

and second, because the .com address is owned by

another company and I believe that our site is strong

enough to survive the potential confusion. I'm running

a small business, not building a pan-global brand. If

there are two chip shops named 'Jon's Chips' in towns

50 miles apart, there's no need for one of them to

abandon the name, unless one of them has a reputation

for poor hygiene! If anything, your business might

benefit from the comparison. If I was setting up a

global site, I'd definitely go for a .com, though.

Jon Ewing

inframes.com ltd

What The Papers Say

http://www.wtps.co.uk


> Trendiness aside, I think people tend to remember 

> the root of a domain name, and assume a .com ending.

> 

> So if you have yourname.co.uk while yourname.com is 

> owned by someone else you could be losing traffic. 

> I don't know how many people will take the effort 

> (or even *think* to take the effort) to try

> different 

> variations of the name ("let's see, maybe it was 

> www.yourname.net, or was it www.yourname.org ...

> oh, forget about it, I'll just go to

> www.bigsite.com").

> 

> \kief



---------------------------------

 What The Papers Say

 http://www.WhatThePapersSay.co.uk

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