RE: UKNM: .com vs .co.uk - UK consumer understanding?

[Nik Finan]

Exactly Billy.


So what does everyone think about Icelands idea to rename it's stores

Iceland.co.uk?



Nik Finan

Creative Director

Clarity

------------------------------------------


-----Original Message-----

From: Billy Hasirci [

billypopcorn [dot] co [dot] uk (mailto:billypopcorn [dot] co [dot] uk)

]

Sent: Wednesday, March 29, 2000 11:04 AM

To:

'uk-netmarketingchinwag [dot] com

'

Subject: RE: UKNM: .com vs .co.uk - UK consumer understanding?



To go off at a slight tangent:

For those whose only interaction with popcorn.co.uk is via WAP or those who

will only access Interactive TV; is the .co.uk redundant? How do you promote

a 'website' when the internet ceases to be only method of interaction?


It's given me a nose bleed

Billy

________________

billy sevki hasirci

senior designer

popcorn.co.uk

e

billypopcorn [dot] co [dot] uk

t +44 (0) 207 663 3661

m +44 (0) 402 591 492

f +44 (0) 207 663 3664



-----Original Message-----

From: Alison Arney [

Alison_Arneyzd [dot] com (mailto:Alison_Arneyzd [dot] com)

]

Sent: Wednesday, March 29, 2000 10:03 AM

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: .com vs .co.uk - UK consumer understanding?



However, for marketing material (including ads) I still think the .com

domain has more credibility in todays market, and this is what I would

recommend a client actually promotes.


This seems to be a widely held belief but why a consumer in the UK would

feel more comfortable about ordering goods or services from a .com site as

opposed to a *local* one with a .co.uk domain name. Certainly there are

some areas of b2b where the customer will be ressured that they are

potentially dealing with a global operation but surely there are as many

instances with b2c activity where the consumer would prefer to order goods

from a company that at least pays lipservice to have a local/UK based

operation.


Just a thought.

Alison Arney


Marketing Director - IT Week


[Sam says: msg chopped...]



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