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Subject: UKNM: New acronymn for general parlance - YABNMA
From: Richard Longhurst
Date: Thu, 21 May 1998 17:54:34 +0100

And the winner of the award for the best Web design agency called
ArseNet and based in East Grimlington goes to... East Grimlingto's

Hi all

It's long been obvious that there are enough 'Cool site of the day' type
awards to fill a home page or three with poxy links and logos, but now
they're proliferating off-line, too. .net has to hold its hands up for
its two-year involvement with the Yell Awards (this year Internet.Works
has the honour), Internet Magazine does its own, so does The Times, and
New Media Age. UK Press Gazette has a new media award, One World has
non-profit new media awards, and no doubt Campaign/Revolution/Marketing
will do some too. And they're just the ones that spring to mind from the
press I'm immediately involved with. Oh yeah - and BAFTA are doing
something now, too, aren't they?

Of course, awards are great because we all get to put on our best bib
'n' tucker and stagger along to swanky dos at the company's (for many of
you, read 'our own') expense. But apart from having a laugh, are the
awards worth anything? There are so many that the PR value outside the
sponsoring publication is nigh-on non-existent. Every time a service
provider or Web site PR company phones me up to tell me that they've
been voted number one or that they've won an award, I laugh. Hahaha.
Like that. Ha. Because next week somebody else will be number one or
will have won yet another bloody new media award.

Self-congratulatory back-slapping and self-serving face-stuffing
booze-quaffing hilarity aside, which of the awards (if any) do you
reckon are actually worth winning? I mean, they're not exactly the
Oscars, are they?


Richard Longhurst, editor, .net magazine - http://www.netmag.co.uk/
rlonghurstatfuturenet [dot] co [dot] uk
Future Publishing, 30 Monmouth St, Bath, BA1 2BW. 01225 442244

  Re: UKNM: New acronymn for general parla, Aidan Cook
  Re: UKNM: New acronymn for general parla, Felix Velarde

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