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Subject: Re: UKNM: New acronymn for general parlance - YABNMA
From: Mike Bracken
Date: Fri, 22 May 1998 11:18:03 +0100

You started it!

No, but seriously folks, ISWYM. As we do have an awards ceremony in
conjunction with the Telegraph, its not for me to say if they're wothwhile
or not. However, some of our awards are based on empirical testing - which
I feel validates them in the eyes of the recipients. Obviously, some are
still subjective, but as or ongoing tests decide some awards and readers
votes decide others, I think ours have a real sense of worth.

Now, as for that future mob, well....pah!

Mike Bracken
Deputy Editor, Internet Magazine
(44) 171 309 2783

> From: Richard Longhurst <richard [dot] longhurstatfuturenet [dot] co [dot] uk>
> To: uk-netmarketingatchinwag [dot] com
> Subject: UKNM: New acronymn for general parlance - YABNMA
> Date: 21 May 1998 17:46
> And the winner of the award for the best Web design agency called
> ArseNet and based in East Grimlington goes to... East Grimlingto's
> ArseNet!
> Hi all
> It's long been obvious that there are enough 'Cool site of the day' type
> awards to fill a home page or three with poxy links and logos, but now
> they're proliferating off-line, too. .net has to hold its hands up for
> its two-year involvement with the Yell Awards (this year Internet.Works
> has the honour), Internet Magazine does its own, so does The Times, and
> New Media Age. UK Press Gazette has a new media award, One World has
> non-profit new media awards, and no doubt Campaign/Revolution/Marketing
> will do some too. And they're just the ones that spring to mind from the
> press I'm immediately involved with. Oh yeah - and BAFTA are doing
> something now, too, aren't they?
> Of course, awards are great because we all get to put on our best bib
> 'n' tucker and stagger along to swanky dos at the company's (for many of
> you, read 'our own') expense. But apart from having a laugh, are the
> awards worth anything? There are so many that the PR value outside the
> sponsoring publication is nigh-on non-existent. Every time a service
> provider or Web site PR company phones me up to tell me that they've
> been voted number one or that they've won an award, I laugh. Hahaha.
> Like that. Ha. Because next week somebody else will be number one or
> will have won yet another bloody new media award.

> Self-congratulatory back-slapping and self-serving face-stuffing
> booze-quaffing hilarity aside, which of the awards (if any) do you
> reckon are actually worth winning? I mean, they're not exactly the
> Oscars, are they?
> Cheers,
> Richard
> --
> Richard Longhurst, editor, .net magazine - http://www.netmag.co.uk/
> rlonghurstatfuturenet [dot] co [dot] uk
> Future Publishing, 30 Monmouth St, Bath, BA1 2BW. 01225 442244

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