uk-netmarketing Archive

[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject:	Re: UKNM: AOL Going Free
From:	azeem azhar, lists
Date:	Mon, 10 May 1999 15:40:11 +0100

At 9:26 am +0000 10/5/99, Paul Douglas wrote:
>>>But for the "right here, right now" see Screaming Net/Tempo with free
>>>evening and weekend calls as long as you switch to LocalTel
>>>(http://www.screaming.net/). Has anyone tried this service yet? Any views
>>>would be appreciated.
>>>
>>
>>the branding is terrible.
>
>Ahh, ok. I'll forget it then.

you might not, but the "mainstream" net audience is going to be more than
wary of choosing somethin with a name like that. What does screaming.net
mean?

screaming doesn't really have very many positive connotations. with fear
about unsuitable material the number one worry of new internet users (and
the disconnected), screaming.net is hardly a good choice for a service
launching in 1999.

tempo/localtel have shot themselves in the foot with this choice of name;
poorly conceived without the audience in mind.
a

azeem azhar | tel 0958 544 593 | http://azeem.azhar.co.uk/

********************
UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalil