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Subject: Re: UKNM: who's updating what and how ??
From: Greg Crockart (Hyperlink plc)
Date: Wed, 12 May 1999 19:30:16 +0100

I can understand that this this might be the case for some people. My
experience in the past was that press releases (or information usually
published in traditional format) was usually sent to me anyway (usually
via e-mail or fax). In cases where this didn't happen I was able to ask
for it to be e-mailed or faxed within minutes.

The main point for me is that putting the responsibility for getting
content online in the hands of people who are producing the traditional
content will not alway create the best Web content. I think that content
placed online should be created specifically for the Web and fear that
handing content mamangment to people who are only used to using Word
will not lead to the best online content. I agree that this does not
alway apply (in instances where you *really are* just looking for
duplication of off-line content), but why not make the most of what the
Web has to offer users?

Paul Douglas wrote:
> >Greg Crockart:
> >I personally would rather have a time delay between information
> >appearing in one medium and then appearing 'tailored for another
> >medium'. Bashing up a press relase quickly is not the most important
> >issue here.
> That depends. A someone who works in the press I can say that being able to
> grab a press release as early as possible from a Web site is _hugely_
> useful. Like Leslie, I went to the Sky site in search of an offical release
> and was mildly surprised to see nothing there. Compare that with sites that
> put up releases in the press section along with a selection of images for
> download, email contact addresses for further questions, etc. Like
> http://www.nokia.com/press/index.html for example, which even goes so fas
> as to offer CMYK'd images in TIFF format.
> Paul

Greg Crockart E: gregathyperlink [dot] com
Marketing Account Manager T: +44 171 240 8121
Hyperlink plc F: +44 171 240 8098
8 Upper St Martins Lane, London WC2H 9DL W: http://hyperlink.com
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  UKNM: who's updating what and how ??, Tarnya Norse
  Re: UKNM: who's updating what and how ??, Paul Douglas

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