RE: UKNM: UK is leader in e-commerce

[Robin Edwards]

On Tuesday, May 18, 1999 2:49 PM, Tomski [SMTP:

tomtomski [dot] com

] wrote:

> read 'clueless academic sees crappy boosterish e-commerce research as a

> route to funding'

>

> absolute rubbish, as the person who wrote the article below now understands


I partly agree, Tom, but just a touch on the harsh side don't you think! Ok, 

it's not rocket science that has produced the results, and it could hardly be 

considered comprehensive research, but I do like snippets of the article, 

particularly the bit about needing to offer good service to get repeat custom. 

Whether or not repeat custom is an issue for some companies is another matter 

(how many TV's have you bought in the last 2 years?) but it may lead to word of 

mouth referrals, which is a Good Thing (TM).


Now what would be a disaster as a result of this article would be the use of 

the listed sites as the ultimate benchmark against which all e-commerce sites 

should be judged. I think some of the sites listed are actually a pain to use 

and avoidable at all costs. So as soon as I hear, "well our site is better than 

theirs, and theirs is apparently in the top 10 best sites in the world," I'll 

be ranting. But if I hear, "Our site isn't very good compared to these other UK 

sites, and we want it to be better," then I'll whip out my 

autoquotecontractinvoiceatron(TM) and the deal's a good-un.


Robin

--

Robin Edwards

Clockworx Design Limited

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.co.uk/ 

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