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Subject: | Re: UKNM: Recommend me a book |
From: | Ray Taylor |
Date: | Wed, 3 May 2000 18:37:44 +0100 |
Derek Dolby <derekthedog2000hotmail [dot] com> asks
> Can anyone recommend me a good new media book.
Advertising on the Internet in the UK, published by KPMG in 1997 and
authored by someone not a million miles away from this email.
http://www.eyeconomy.com/resources/research.htm
Not a book so much as a management report, and the market data is somewhat
dated, but I am told many people still find it useful and interesting as a
primer to the world of online advertising.
And it's free on the web site, no longer available in print I'm afraid.
Ray Taylor
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Replies
UKNM: Recommend me a book, Derek Dolby
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