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Subject: Re: UKNM: Recommend me a book
From: Ray Taylor
Date: Wed, 3 May 2000 18:37:44 +0100

Derek Dolby <derekthedog2000athotmail [dot] com> asks

> Can anyone recommend me a good new media book.

Advertising on the Internet in the UK, published by KPMG in 1997 and
authored by someone not a million miles away from this email.

http://www.eyeconomy.com/resources/research.htm

Not a book so much as a management report, and the market data is somewhat
dated, but I am told many people still find it useful and interesting as a
primer to the world of online advertising.

And it's free on the web site, no longer available in print I'm afraid.

Ray Taylor

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  UKNM: Recommend me a book, Derek Dolby

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