RE: UKNM: Recommend me a book

[Briony Pope]

A good book in this area is the Peppers and Rogers one-2-one fieldbook. I'm

still not sure whether all the principles of one-to-one marketing will prove

themselves valid, but it is a very interesting way of looking at

multi-channel developments and how they can best be used to retain

customers, grow customers and reduce the cost of servicing them.


-----Original Message-----

From: Derek Dolby [

derekthedog2000hotmail [dot] com (mailto:derekthedog2000hotmail [dot] com)

]

Sent: 02 May 2000 08:38

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Recommend me a book


Can anyone recommend me a good new media book.


About:

- the web as a medium for advertisers

- mobile and DTV developments

or just anything of interest.


Thanks


Des



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