Re: UKNM: Archbishop of Canterbury talking out of his arse dot com

[Quentin Langley]

Actually, I regard the Guardian as a terrific product.

 The fact that everyone has an immediate picture of a

"Guardian reader" is a tribute to superlative

marketing.  Far more than any other broadsheet -

though the Telegraph is better than it was - the

Guardian seems to know who its readers are and what

they want.


So, if I were you, I wouldn't challenge the stereotype

too much.  Beards may not be compulsory, but the

Guardian is a paper with clear values and a style that

a devoted band of readers enjoy.  I wouldn't worry too

much about competition from the Independent as long as

the phrase "Guardian reader" continues to conjure such

clear connotations.  The image may not be to

everyone's taste, but you aren't selling to everyone.



---

Steve [dot] Hearsumguardian [dot] co [dot] uk

 wrote:

> Damn - and there's me thinking we had done SOOOO

> well to move away from the

> stereotypical Guardian reader.... must have a word

> with the powers that be.

> Didn't realise we were so predictable in our

> content, or indeed simplistic,

> yeah

> verily even unthinking.........Thanks for pointing

> it out Quentin. Much

> obliged.

> 

> Steve Hearsum

> Commercial Manager

> Guardian Unlimited


[Sam says: msg chopped...]


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