UKNM: RE: Recommend me a book

[Thomas Korte]

Des,


Mona suggestion for Rick's book 'Net Results' is very good but also very

old.  I talked to Rick about 3 month ago and he mentioned that there will be

a revised 2nd edition since the first one is almost out of print.


Here are my suggestions:

- Advertising on the Internet 2nd Ed., Robbin Zeff, 1999

very basic but good book about different ways of internet advertising and

reporting.


- Marketing on the Internet, Jan Zimmerman, 2000

excellent book anyone should read, some basic stuff - but always good to

refresh the memory. Good ideas!


- Business-to-Business Internet Marketing, Barry Silverstein, 2000

very good intro in direct marketing and how to transform it on the internet.


Cheers, Thomas


.......................

Thomas Korte - Marketing Manager

Moreover.com - the webfeed company

http://www.moreover.com/

thomasmoreover [dot] com (mailto:thomasmoreover [dot] com)

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