Re: UKNM: Boo.com's demise?

[Neil.McIntosh]

There was something Wednesday's Wall St Journal Europe about Boo.com's woes

as

well.


It said that "the decision to sell boo.com represents a dramatic reversal of

fortune for the high-profile group".


I take it they mean this sale is a bad thing... but I don't really

understand

how boo.com's fortunes were doing so well beforehand. The main reason it had

a

high profile was because it got things so monumentally wrong.


Does boo.com have any postive value in its brand? Isn't the brand now so

shop

soiled you'd have to be paid to take it over, ala Rover?


Rgds,


Neil Mc


===================

Neil McIntosh

Deputy editor, Online

The Guardian, London

t: 020 7239 9925



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