RE: UKNM: Boo.com's demise?

[Stewart Dean]

To quote one source:


"The London, UK company, which has spent tens of millions of pounds since

its launch last November, is running short of cash, having reported

consistently poor sales which led to the lay-off of about 70 employees. This

has left the shareholders with few prospects of raising additional funds,

leaving only one clear option - to sell up."


I know what went wrong - the site was unusable. Those who attended the

usability conference in London would have seen boo used as a 'how not to

create a site'. Business wise - fair enough proposal. The advertising (BMP I

believe) was good. I even though miss boo was a good idea if done correctly.


In short, as with many sites and electronic products, it was killed by a bad

user experience. I've said this before - but just in case anyone was

sleeping at the back and blaming the technology or business model.


>

Stewart Dean - SDeanscient [dot] com

>           Customer Experience

>           Scient*: The eBusiness Systems Innovator*

>           Be part of an epic. Send  CVs to

>

Belegendary-in-londonscient [dot] com

>



> -----Original Message-----

>

From: Sam Michel [samchinwag [dot] com (mailto:samchinwag [dot] com)]

> Sent: Friday, May 05, 2000 8:58 AM

>

To: uk-netmarketingchinwag [dot] com

> Subject: UKNM: Boo.com's demise?

>

>

> Anyone spotted this yet:

>

> http://www.it-analysis.com/00-05-05-4.html

>

> That's it then, reports are now flooding in that Boo.com is

> officially up

> for sale. Following the news that JP Morgan had stopped acting as the

> companies agent it appears that investors have now lost all

> faith in the

> company and it is being put on the market in the hope of

> minimising losses

> before it just gets too late - Boo.com has so far failed to

> confirm that the

> sale is going ahead.

>

> Ouch! I don't know if it's true...be interesting to get a

> comment from JP

> Morgan.

>

> Toodle Pip

>

> Sam



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