Re: UKNM: Boo.com's demise?

[Richard Longhurst]

Reports of the power of price comparison agents have been grossly

over-exagerrated.


Internet Monthly magazine ran a competition a couple of weeks ago in a

cybercafe

in London to see which shopping portal could get the best prices on 10

products

(books, CDs, DVDs, flights, booze, computer stuff....). ShopGenie, Valuemad,

NoBags and 2020Shops were some of the sites represented.


You'd expect the price comparison services to win hands down at books, CDs

and

DVDs, but they couldn't get the best price for The Matrix on DVD because

they

didn't scan Play247. (It was before Blackstar's �8.99 offer.) Why not?

probably

because they hadn't set up an affiliate partnership with the site.


As a punter, if a price comparison site promises to find me the lowest

price,

that's what I expect it to do. If it fails, I'm not going to trust - or

use - it

any more. If saving a couple of quid is that important to me, I'm better off

scouting round a few sites myself.


The mag's out in the next week or so with a full report -- and I guess I

wouldn't

be telling you if I wasn't pleased with the results. :-)


More recently I bought Enema of the State on CD for �8.99 from

www.cd-wow.co.uk

(cak-looking, low prices). The CD arrived in five days, no P&P (and they

sent it

from Hong Kong). The best a price comparison site could come up with was

�11.99.


Richard

--

Richard Longhurst - 2020Shops - http://www.2020shops.com/

On-line shopping made easy

rlonghurst2020shops [dot] com

----- Original Message -----

From: "Robin Edwards" <

robinclockworx [dot] co [dot] uk

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, May 08, 2000 2:01 PM

Subject: RE: UKNM: Boo.com's demise?


> For the like-for-like guys, sure things are tough. A l-o-o-o-o-n-g time

ago

> we had a big debate about loyalty in e-commerce, beyond simple points and

> discount schemes. Now the comparison engines are truly here, does anyone

> have any thoughts on how Amazon et al will survive (other than simply

> spending a bit less on advertising...)

>

> Robin



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