UKNM: RE: Boo.com's demise

[John Braithwaite]

For the like-for-like guys, sure things are tough. A l-o-o-o-o-n-g time ago

we had a big debate about loyalty in e-commerce, beyond simple points and

discount schemes. Now the comparison engines are truly here, does anyone

have any thoughts on how Amazon et al will survive (other than simply

spending a bit less on advertising...)


Robin


Two words for you, re. Amazon:


PERMISSION MARKETING


:-0 , What does it mean?


John B


http://www.thegoodbookguide.com

What, a book site with intelligent writing on it? What will they think of

next?


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