Re: UKNM: RE: boo's demise/ stock

[Lee.Rickler]

Ian, (and please dont take this personally as it's not a jipe at you)


If boo has got such an *incredibly* good back end, good integration with

fulfillment second to none, why was the actual client experience such a

nightmare?

Was a professor of stock control employed to do the back end, along with

his mates, milkmans' son - he does websites you know - taken on to design

it?


All credit to boo for the lessons the they have taught us!


Lee


                    Ian Tester

                    <ian.tester@u        To:

uk-netmarketingmail [dot] chinwag [dot] com

                    k.boo.com>           cc:

Rod wrote:


>>"As far as I could see, they just "sold out" of stock (whether there was

only

a certain amount of promotional stock or not is another matter)."


We didn't remove any stock at all. It was removed from the site

automatically as threshold stock disappears (called "good automatic

inventory management").


>>"Interestingly, instead of showing an object and saying that it's out of

stock, boo show nothing."


We have an *incredibly* good back end, which does all our logistics/finance

stuff. Cleverly, it talks to the front end, telling it what stock is

available. It also has a threshold level, so that if there's a massive run

on a product, customers still aren't shown products that they can't buy.

Clever, huh? It stops the problem of customers getting those annoying

emails

days later saying "oops! no can do". For the real-time user, it avoids many

unnecessary clicks when on the site, and disappointment later. We call it

good integration. Because we have a good range of stock, rather than the 3

pairs of socks and a jacket that many people choose to call a clothing

range, removing the product still leaves the user considerable choice (and

less hassle).


[Sam says: msg chopped...]



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