UKNM: sorry, more boo.com

[Paul Gill]

At 12:54 09/05/00, Ian Tester wrote:

>We have an *incredibly* good back end, which does all our logistics/finance

>stuff. Cleverly, it talks to the front end, telling it what stock is

>available. It also has a threshold level, so that if there's a massive run

>on a product, customers still aren't shown products that they can't buy.

>Clever, huh? It stops the problem of customers getting those annoying

emails

>days later saying "oops! no can do". For the real-time user, it avoids many

>unnecessary clicks when on the site, and disappointment later. We call it

>good integration. Because we have a good range of stock, rather than the 3

>pairs of socks and a jacket that many people choose to call a clothing

>range, removing the product still leaves the user considerable choice (and

>less hassle).


Err. I know of several (five I think, tho could be more) people who have

ordered stuff from the site (mixture of products from trainers to trousers

to t-shirts, and almost always single items in each order) who, the day

after, received an e-mail saying 'sorry but we don't have this in stock'.


And that was after taking 10+ mins to actually complete the order.


>If only I was allowed to tell

>you our concurrent user figures. .


It doesn't matter if the whole world is concurrently using the site. If

they're not buying anything (as seems to have been demonstrated by all the

recent news) then they're not doing you much good.


Paul Gill

Emap Digital, Mappin House, 4 Winsley Street, London W1N 7AR

t +44 (0)20 7312 8220 | m +44 (0)7909 992 377

paul [dot] gillemap-performance [dot] com (mailto:paul [dot] gillemap-performance [dot] com)

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