UKNM: Is UK Web site advertising campaigns set to go the way of the

[Leslie Bunder]

States???

Date: Wed, 10 May 2000 12:30:44 +0100

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Just came back from vacation in the States and read a piece in USA Today

talking about advertising agencies taking some big hits from online

ventures. It talked about how agencies were doing creatives, booking

campaigns and then the online venture comes back and says: "sorry, we didn't

raise enough cash so the planned $2 million campaign needs to be scrapped or

cut down to $50,000".


Apparently, some agencies have been stung big time but no-one wants to admit

it.


Leslie



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