Re: UKNM: RE: boo's demise/ stock

[ben]

On Tue, May 09, 2000 at 03:26:14PM -0500, Stewart Dean wrote:

> Functionality doesnt equal usability.



Stewart,


That's not right. If a good has sold out and is not going to be replaced, a

shop would not have a poster in the window saying "polo shirts �20

(hopefully some will arrive sometime)". They would remove the sign and boo

is merely doing the same.


> Just because something does something doesnt mean people can use it to do

> that task.

>

And sometimes you don't have any choice in the matter. (I must remember to

look but from what I remember it is illegal to advertise items you don't

intend to restock in some european countries).


> The example given does clearly demonstrate a bad user assumption on the

> behalf of Boo.

>

And displaying items that are out of stock would be a better solution?

Personally there is nothing more annoying then finding the item you wanted

is out of stock, expected date in stock unknown.


> Ian that is the heart of your problem and the one thing many people simply

> refuse to accept - the people who built boo do not understand usability.

Get

> that right and you're there!

>

Usability is subjective. What you think is good is not the same as everyone

else. Granted Boo's website is not the worlds greatest but I think that

probably has as much to do with Organic (remember them) as anything else.


> The backend is great - the brand fine - the products cool. But people are

> just being turned off by the buying process. Boo has been used in

usability

> conferences as how not to do things by the ruling masters of usability.

>

> Boo is the Word of the internet. Great functionality - messed up interface

> and what's with that annoying assistant? The thing is with Boo people have

> an option to go elsewhere.

>

Oh and you haven't looked at the site recently. I think she's gone part time

or has otherwise been tied down in some way. I know the  site is being

worked on but it does take time.


Ben




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