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Subject: Re: UKNM: RE: boo's demise/ stock
From: Chris Heathcote
Date: Wed, 10 May 2000 21:48:51 +0100

At 10:48 am +0100 on 10/5/00, benatbabyhippo [dot] com wrote:

>That's not right. If a good has sold out and is not going to be replaced, a
>shop would not have a poster in the window saying "polo shirts �20
>(hopefully some will arrive sometime)". They would remove the sign and boo
>is merely doing the same.

This is an interesting one. If a shop goes out of stock on many lines
(as seems to have happened here), the shelves would be there - but
empty. It doesn't inspire purchasing. If the range of goods is
significantly altered, customers get a different perception of what
the shop is all about. Likewise having "40% off" "everything must go"
"closing down sale" signs plastered everywhere.

If they did go out of stock on goods regularly, that indicates
they've got a supply chain problem. It's all ultimately part of the
customer experience.

c.
--
______________________________________________________
Chris Heathcote <Head> New Media
http://www.head-newmedia.com/ tel: +44(0)2077377579
http://www.head-space.org/ fax: +44(0)2077377971
______________________________________________________


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  Re: UKNM: RE: boo's demise/ stock, ben

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