Re: UKNM: Is UK Web site advertising campaigns set to go the way of

[Geoff Inns]

the

Date: Wed, 10 May 2000 15:56:20 +0100

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I think the UK agencies wait until you have got the cash first.....aren't

they turning everyone away at the moment anyway?


People don't treat their agencies with enough respect at the moment (and

this from a media owner!).  Friends who work in established agencies

servicing dotcom clients comment on the rushing-through of campaigns.  I

know of a sizeable TV dotcom ad that was put together in just 2 weeks,

despite agency protestations, at the insistence of the client - that's

writing the ad, getting the cast, shooting it, editing it, buying the

time... no wonder it was crap.


These same agency folk inform me of all their other wonderful services that

they are offering other, less-lucrative clients because the client trusts

them and allows them to work their best at their speed.  Most dotcom clients

do not get the most out of their agency because they have not given them

enough time and have severely rubbed their back up the wrong way.  Clients

should not treat ad agencies as a service provider answerable to God

(MD/Marketing Director) but as a partner, with the consideration for their

work /work pressure as you would any other partner.  They should be privy to

the business plan and the growth of the client.  It's about time and

expectation - has Clickmango suffered because they launched five months

after ThinkNatural?  Have they lost irrecoverable market share?  In most

cases, a couple of extra months does not make a difference - that time

should be extended to partners as important as an ad agency.


Geoff Inns

Business Development Manager

Guardian Unlimited


Leslie Bunder said:


>Just came back from vacation in the States and read a piece in USA Today

>talking about advertising agencies taking some big hits from online

>ventures. It talked about how agencies were doing creatives, booking

>campaigns and then the online venture comes back and says: "sorry, we

>didn't

>raise enough cash so the planned $2 million campaign needs to be scrapped

>or

>cut down to $50,000".

>

>Apparently, some agencies have been stung big time but no-one wants to

>admit

>it.

>

>Leslie



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