RE: UKNM: RE: boo's demise/ stock

[Robin Edwards]

On Tuesday, May 09, 2000 9:26 PM, Stewart Dean [SMTP:

SDeanScient [dot] com

]

wrote:


> Ian that is the heart of your problem and the one thing many people

simply

> refuse to accept - the people who built boo do not understand usability.

Get

> that right and you're there!

>

> The backend is great - the brand fine - the products cool. But people are

> just being turned off by the buying process. Boo has been used in

usability

> conferences as how not to do things by the ruling masters of usability.


It seems to me that boo is (was) trying to "sell" goods to people, not just

list products that people already know about and let them buy the ones they

like, hence all of the scene-setting "cool" (?!) flash animations.

Unfortunately there are no obvious direct competitors to boo that are doing

the latter (pile 'em high, sell 'em cheap), so it is difficult to know

which is the correct approach. Boo's approach does seem to have had a major

detrimental effect on usability, and the conversion rates I saw banded

about did not look inspiring.


> Boo is the Word of the internet. Great functionality - messed up

interface

> and what's with that annoying assistant? The thing is with Boo people

have

> an option to go elsewhere.


For some reason, that last sentence conjured up the image of a virtual

Terry Christian trying to flog me a new pair of Vans :o)


Robin


--

Robin Edwards

Clockworx

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E:

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