Re: UKNM: So, any techys from BOO like a job?

[Felix Velarde]

on 18/5/00 i read:


>Sorry about being so un-subtle, but with the shortage of

>good techys anything is worth a punt.


Sorry to be so uncharitable, but weren't the techies one of the 

causes of the low-flying (nay, hedge-trimming) start that BOO, er, 

enjoyed?


>In fact the demise of BOO has done the industry much

>good at all levels.


I agree with that statement - I hope it will make people realise that 

it isn't just good spiel that counts. With any luck it might also 

make VCs realise that getting the marketing right first time is the 

most important aspect of any business (the product and fulfillment 

only defines the price, the marketing defines the interest). It might 

also make groups of people think twice before starting something of 

that scale without previous, successful, experience together.


I do however feel very sorry for the 300 employees who fell victim.


-- 


Felix Velarde, CEO, Head New Media     office  + 44 (0)20 7737 7579

http://www.head-newmedia.com            mobile  + 44 (0)777 557 2000


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