RE: UKNM: So, any techys from BOO like a job?

[Andrew Day]

Well, not the response that I'd hoped for, or is Felix looking

to become a techy?  (So, there is life after being CEO)


While I agree that getting the marketing correct at the

beginning is indeed important, so many of the various

start-ups believe that the technology comes for free.


After all can't you just buy the whole techy shebang

off the shelf?   NO  NO  NO!


Right now and for sometime to come, every net based

startup MUST have a techy on board from day 1. After

all, the business does depend on it. How can plans

be made with no idea of the isssues at hand.


-Andrew


-----Original Message-----

From: Felix Velarde [

felixhead-newmedia [dot] com (mailto:felixhead-newmedia [dot] com)

]

Sent: 18 May 2000 10:14

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: So, any techys from BOO like a job?



on 18/5/00 i read:


>Sorry about being so un-subtle, but with the shortage of

>good techys anything is worth a punt.


Sorry to be so uncharitable, but weren't the techies one of the 

causes of the low-flying (nay, hedge-trimming) start that BOO, er, 

enjoyed?


>In fact the demise of BOO has done the industry much

>good at all levels.


I agree with that statement - I hope it will make people realise that 

it isn't just good spiel that counts. With any luck it might also 

make VCs realise that getting the marketing right first time is the 

most important aspect of any business (the product and fulfillment 

only defines the price, the marketing defines the interest). It might 

also make groups of people think twice before starting something of 

that scale without previous, successful, experience together.


I do however feel very sorry for the 300 employees who fell victim.


-- 


Felix Velarde, CEO, Head New Media     office  + 44 (0)20 7737 7579

http://www.head-newmedia.com            mobile  + 44 (0)777 557 2000



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