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Subject: UKNM: sites and the environment
From: Debbie Caldicott
Date: Thu, 25 May 2000 09:49:24 +0100


what do people think of sites designed to encourage users to visit the site
daily and hit a button which contributes towards the cause - no expense to
them - and generally inform people about ventures that are helping the

i've come across two in the last week http://rainforest.care2.com/ and
www.runningmanonline.com (nothing to do with us i hasten to add) and both
are fantastic ideas in different ways.

the rainforest one encourages you to click to save a certain number of
square feet of forest and asks you to register friends which enables you to
save yet more forest. the daily updates you receive enable you to see which
friends have registered and which haven't.

runningmanonline is all about these guys in Amazon rainforest investigating
the source of ecological problem areas. They are sending back video diaries
on a daily basis and visitors are asked to interact and suggest actions they
should take or what they should do next.

both are fantastic ideas but apart from being sent the url by friends, i
have heard nothing about them.

anyone got any facts/figures on whether or not sites like this work?


Debbie Caldicott, Head of PR and New Business
Motion Pixels
Web strategy, consultancy and design

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  UKNM: Re: sites and the environment, Tim Ireland

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