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Subject: UKNM: Re: sites and the environment
From: Tim Ireland
Date: Fri, 26 May 2000 00:31:15 +0100

"Debbie Caldicott" asked:
> what do people think of sites designed to encourage users to visit the
> daily and hit a button which contributes towards the cause - no expense to
> them - and generally inform people about ventures that are helping the
> planet?
> i've come across two in the last week http://rainforest.care2.com/ and
> www.runningmanonline.com (nothing to do with us i hasten to add) and both
> are fantastic ideas in different ways.
> the rainforest one encourages you to click to save a certain number of
> square feet of forest and asks you to register friends which enables you
> save yet more forest. the daily updates you receive enable you to see
> friends have registered and which haven't.
> runningmanonline is all about these guys in Amazon rainforest
> the source of ecological problem areas. They are sending back video
> on a daily basis and visitors are asked to interact and suggest actions
> should take or what they should do next.
> both are fantastic ideas but apart from being sent the url by friends, i
> have heard nothing about them.
> anyone got any facts/figures on whether or not sites like this work?

Just my opinion of course, but I think the www.hungersite.com works so well
because it lets web users do something good without having to think about it

too much... compassion fatigue is high, even on the net.

Hey, not a bad idea for a charity - the CFC (Centre for Compassion Fatigue).

Tim Ireland

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  UKNM: sites and the environment, Debbie Caldicott

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