RE: UKNM: Search Engines and Shopping Malls ?

[Chris Meachin]

> Instead, they look for revenue from big companies who

> will pay for high listings.


Again - another huge misconception. Please show me which search engines sell

results listings (and I don't mean keyword related buttons/banner adverts or

Realnames links I mean actual search results listings). Very few successful

ones do.


Search engine companies aren't stupid. Most will vigorously defend the

perceived neutrality of their search mechanisms (even if their indices can

be successfully spammed <grin> ).


If a user is directed towards a site whose content differs greatly from what

they were searching for, then they won't be impressed, the site in question

won't get a sale/conversion and the search engine will go down in the users

estimation accordingly. If this occurs repeatedly, they will conduct their

searches elsewhere, so the search engine company is also unhappy. Everybody

loses.


It is in the interest of a search engine (and therefore their

advertisers/affiliates) to give people what they are looking for, not what a

marketing exec wants them to have.


Sites appearing in default browser bookmarks is -again- a different issue.

Nobody is under any pretence as to why they are there: They paid for it.

Like any other form of advertising.


C.

_________________________________

Chris Meachin | AGENCY.COM | London



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