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Subject: Re: UKNM: freeserve numbers - comments anyone?
From: Ray Taylor
Date: Thu, 19 Nov 1998 23:27:19 +0000 (GMT)

From: Mike Butcher <mikebatcentaur [dot] co [dot] uk>

>especially when you consider AOL hit 500,000 only the other day, and after
>about 2 years of plugging away.

Hardly surprising it took AOL so long where you consider their feeble
advertising. Demon is as bad with their [email protected] campaign. The best
thing about Freeserve's approach (and Tesco ) is they they are breaking the
prejudice that the Internet is for Tefal-heads and concentrating instead on
creating an offer for ordinary people. Tesco are doing it by offering
Internet in a friendly package, Freeserve by offering it FOC.

I don't know if free access paid for by advertising will work, but if it
gets more people used to the idea of the Internet it will be worth the
experiment.

On the subject of ordinary people, why are there not any decent sites of any
size aimed at women in the UK?

Ray Taylor
tayloratnmcadplan [dot] com
buying your own web advertising is like pick-your-own strawberries - a great
way to waste a day for people who have nothing better to do

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