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Subject: UKNM: Content swaps
From: Alex Bainbridge
Date: Fri, 3 Nov 2000 17:10:03 GMT

Hi all,

Can someone give me some help re content swaps - and how these should be
structured.

We are a small adventure travel / backpacking tour operator - but have lots
of good knowledge about travel - some of which we are slowly putting onto
our website for our customers and for general use. This is content that
normally "dot coms" would die to get hold of - and pay good money for (I
presume) - but we are doing all the articles ourselves whenever we feel we
can write one...

Anyway, in the last few weeks we have been approached by a number of large
sites all asking about our content. What do we say exactly? They all seem to
be under the impression that we will just give it away! Should we be
grateful for these approaches? Should we give all our content away and then
give noone a good reason to visit our site???

(We have already had one of our competitors praised for information in a
magazine review for their content - actually it is our content on their
site - and this was next to a review of our site that didn't mention our
content at all!!!!)

Anyone else seen this before? At the moment I am considering article swaps
for links back - but I know that each article is "worth" XXX for a
journalist to write - and we are not getting that benefit back from the link
back....

Thanks in advance

Alex

http://network.first48.com


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Replies
  RE: UKNM: Content swaps, Geoff Inns

Replies
  UKNM: Germany calling, Ben Rooney

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