UKNM: Children's content/selling asps - advice please

[Lois Grayson]

Hi all


I have a friend (no it's true I do) who's asked me to sell a brilliant piece of children's educational software. 


We've been approached by a major portal who want to unbundle one element and use it as an ASP to add some interest to their kid's content - keeping one character and one app but changing some of the graphics


For non-exclusive rights to do this for one year they're offering not a lot in fees. She's broke though so interested

My intuitive reaction is that they'd get a great deal and in return would give my friend 's and her team kudos plus a site reference plus exposure - BUT it might ruin other opportunities in other fields ie children production or publishing houses or other online businesses  or educational software houses - any of these if they really wanted to market the characters I reckon would want exclusive rights. So would doing a part deal with albeit a formidable content/media player be a good or a bad thing?


This is outside my normal field so I need some advice please, such as ;


a) Content/ASP rightholders - what's the range of rates for selling usage for a year? Anyone give me any egs of the parameters? What are the negotiation pitfalls I should look out for?


b) Site owners - would you want to include a gang of characters and their apps on your site if someone else was already using (possibly even promoting ) part of the team already? Do you prefer specialist content to be exclusive and if so are you prepared to pay more to ensure that it is? And how much roughly for an educational game with fun graphics do you reckon?


Anything else I should know?  - I'd be really grateful, this stuff deserves to Tweenie


Thanks 


Lois

Lois Grayson

Virtuality

07957 360880

0208 549 1166 



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