RE: UKNM: Children's content/selling asps - advice please

[Anne Holland]

Aleen Stein, Scholastic Software & Internet Group's

Director of International Licensing in the USA

is probably the #1 most experienced person in the

field of licensing kids content.


She's really nice too, so I'd give her a buzz.


Don't have the number handy, but am sure you

can find it somehow throhgh scholastic.com


Anne Holland

annehmarketingsherpa [dot] com

202.232.6830

*****

http://www.marketingsherpa.com

New Case Studies Daily for Internet Marketers


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Lois

Grayson

Sent: Monday, November 06, 2000 11:41 AM

To:

Uk-netmarketingchinwag [dot] com

Subject: UKNM: Children's content/selling asps - advice please


Hi all


I have a friend (no it's true I do) who's asked me to sell a brilliant piece

of children's educational software.


We've been approached by a major portal who want to unbundle one element and

use it as an ASP to add some interest to their kid's content - keeping one

character and one app but changing some of the graphics


For non-exclusive rights to do this for one year they're offering not a lot

in fees. She's broke though so interested

My intuitive reaction is that they'd get a great deal and in return would

give my friend 's and her team kudos plus a site reference plus exposure -

BUT it might ruin other opportunities in other fields ie children production

or publishing houses or other online businesses  or educational software

houses - any of these if they really wanted to market the characters I

reckon would want exclusive rights. So would doing a part deal with albeit a

formidable content/media player be a good or a bad thing?


This is outside my normal field so I need some advice please, such as ;


a) Content/ASP rightholders - what's the range of rates for selling usage

for a year? Anyone give me any egs of the parameters? What are the

negotiation pitfalls I should look out for?


b) Site owners - would you want to include a gang of characters and their

apps on your site if someone else was already using (possibly even

promoting ) part of the team already? Do you prefer specialist content to be

exclusive and if so are you prepared to pay more to ensure that it is? And

how much roughly for an educational game with fun graphics do you reckon?


Anything else I should know?  - I'd be really grateful, this stuff deserves

to Tweenie


Thanks


Lois

Lois Grayson

Virtuality

07957 360880

0208 549 1166



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