re: UKNM: cost to send a letter

[pete bresser]

  >According to the information centre at the IDM, the cost of a piece of

  >direct mail - Business-to-business is �0.69 and Business to consumer

�0.46

  >(figures from the DMIS).


Ruth

This is very interesting and I wondered if you had access to figures that

would break that down; ie the postage (including any discount for Mail

Stream etc) the number of items in the average pack, type of printing used

(colour throughout or BxW) and anything else that helps pinpoint where costs

come from. Also, I'm assuming that this figure does NOT include buying the

contact details or the costs associated with envelope stuffing and the

mechanical process of getting it into the post system - is that right?


Regards


Pete Bresser



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