UKNM: Re: Children's content/selling asps - advice please

[Richard Johnson]

Lois


Someone else who is very, very nice and could probably give you some advice

is Shari Martin at Bigidea -

shari [dot] martinbigidea [dot] com

.  Tell her Richard

sent you.  When she recovers, ask her if she still has her Newcastle scarf.


best wishes


Richard



From: "Lois Grayson" <

loisgdialstart [dot] net

>


Hi all


I have a friend (no it's true I do) who's asked me to sell a brilliant piece

of children's educational software.

We've been approached by a major portal who want to unbundle one element and

use it as an ASP to add some interest to their kid's content - keeping one

character and one app but changing some of the graphics


For non-exclusive rights to do this for one year they're offering not a lot

in fees. She's broke though so interested

My intuitive reaction is that they'd get a great deal and in return would

give my friend 's and her team kudos plus a site reference plus exposure -

BUT it might ruin other opportunities in other fields ie children production

or publishing houses or other online businesses  or educational software

houses - any of these if they really wanted to market the characters I

reckon would want exclusive rights. So would doing a part deal with albeit a

formidable content/media player be a good or a bad thing?


This is outside my normal field so I need some advice please, such as ;


a) Content/ASP rightholders - what's the range of rates for selling usage

for a year? Anyone give me any egs of the parameters? What are the

negotiation pitfalls I should look out for?


b) Site owners - would you want to include a gang of characters and their

apps on your site if someone else was already using (possibly even

promoting ) part of the team already? Do you prefer specialist content to be

exclusive and if so are you prepared to pay more to ensure that it is? And

how much roughly for an educational game with fun graphics do you reckon?


Anything else I should know?  - I'd be really grateful, this stuff deserves

to Tweenie


Thanks

Lois

Lois Grayson

Virtuality

07957 360880

0208 549 1166


=========================================

Richard Johnson

Business Development Manager

MediaWorks Corporate Communications Ltd

11 Lisbon Square

Leeds

LS1 4LY


mob:  077-20286861

tel:  0113-399-3000

fax:           3001

ISDN:          3003

www.mediaworksccl.com

=========================================



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