RE: UKNM: e-business spend

[Catherine Higgins]

Having worked with one of the High Street Banks on internet banking, I agree

with Andy - even if you can get your hands on figures for what the

competition are spending, you won't be comparing like with like.


E-business for banks isn't just web access to account details, although this

is probably the part that will be quantifiable, and costs may be publicised.

However, as soon as you scratch the surface of web access to accounts, you

come up against the really tough stuff - how to automate back-end processes

that are currently done by hand with multiple sign-offs, how to ensure

security throughout, how to configure your call centres to deal with a

mixture of on-line and off-line customers, how to fulfil real-time when

signatures and credit checks cause delays... and the list goes on.


I'm assuming that the reason your client wants this competitor information

is to justify its own expenditure... there are probably other ways of doing

this.


In the end, this is not an investment that a traditional financial services

board will be comfortable with, but if you can convince them that the normal

business case rules don't apply, and that the investment is absolutely

imperative for the survival of the business, you should get there.


------------------------------------------

Catherine Higgins

Foresight Europe Limited

http://www.foresight.co.uk

Direct Tel: 020-7348-1092

Mobile: 07710 276420

------------------------------------------


----Original Message-----

From: Andy Turner [

AndyORACLE [dot] WILDFIRE [dot] com (mailto:AndyORACLE [dot] WILDFIRE [dot] com)

]

Sent: 08 November 2000 16:44

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: e-business spend



This is beyond tough - impossible would be a more appropriate word. I speak

from experience having managed a major research study in Europe for a global

media group trying to map expenditure on B2B e-business spending. The

problem is one of definition. Firstly, definitions of 'e-business' are not

universal. Even the big global consulting firms differ on this. Secondly,

what constitutes e-business expenditure? email software upgrades? a CRM

system, new WAP mobiles for the sales force? on-line advertising? Thirdly,

e-business spending isn't the domain of one department but many, including

IT, HR, Marketing, Sales, etc.

I found IDC Group produces some of the best stats and forecasts. Their

report known as the web-spending forecast has breakdowns by vertical

markets, so that might give you industry figures, but it costs ���'s. Good

luck, Andy Turner.


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Richard

Bailey

Sent: 08 November 2000 06:02

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: e-business spend



Pretend to be a customer who wishes to advertise and just ask them?

If you get the right sales person he will tell all.



Richard Bailey

www.Godado.co.uk <http://www.Godado.co.uk>

RBaileygodado [dot] com

 <

RBaileygodado [dot] com (mailto:RBaileygodado [dot] com)

>

020 7236 7722


[Sam says: msg chopped]



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