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Subject: RE: UKNM: e-business spend
From: Andy Turner
Date: Wed, 8 Nov 2000 17:54:11 GMT

This is beyond tough - impossible would be a more appropriate word. I speak
from experience having managed a major research study in Europe for a global
media group trying to map expenditure on B2B e-business spending. The
problem is one of definition. Firstly, definitions of 'e-business' are not
universal. Even the big global consulting firms differ on this. Secondly,
what constitutes e-business expenditure? email software upgrades? a CRM
system, new WAP mobiles for the sales force? on-line advertising? Thirdly,
e-business spending isn't the domain of one department but many, including
IT, HR, Marketing, Sales, etc.
I found IDC Group produces some of the best stats and forecasts. Their
report known as the web-spending forecast has breakdowns by vertical
markets, so that might give you industry figures, but it costs ���'s. Good
luck, Andy Turner.

-----Original Message-----
From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Richard
Bailey
Sent: 08 November 2000 06:02
To: uk-netmarketingatchinwag [dot] com
Subject: RE: UKNM: e-business spend


Pretend to be a customer who wishes to advertise and just ask them?
If you get the right sales person he will tell all.


Richard Bailey
www.Godado.co.uk <http://www.Godado.co.uk>
RBaileyatgodado [dot] com <RBaileyatgodado [dot] com (mailto:RBaileyatgodado [dot] com)>
020 7236 7722


-----Original Message-----
From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Richard
Gale
Sent: 08 November 2000 12:18
To: uk-netmarketingatchinwag [dot] com
Subject: RE: UKNM: e-business spend


Try Thomson Intermedia Plc, they have all this kind of information!

richard

-----Original Message-----
From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of James
Sandilands
Sent: Tuesday, November 07, 2000 5:26 PM
To: uk-netmarketing-digestatchinwag [dot] com
Subject: UKNM: e-business spend


We have been asked by a major Financial Services client to collate
information on their competitors' e-business spend. So far all I have
gleaned is the comment in yesterday's Financial Times that Allen & Overy,
the leading City lawyers is estimated to have spent �10m. This is a tough
assignment and I would be most grateful if any of you could give me any
possible sources for this information.
thanks

+++++++++++++++++++++++++++++++++++++++++++++++++++++
From: James Sandilands
Director
Netergy.com Limited
Studio 1B, 101 Farm Lane
London SW6 1QJ
Telephone: + 44 (0)20 7610 1010
email: jamesatnetergy [dot] com
www.netergy.com, www.anynames.com
Registered in England
Registered Office: 52 Great Eastern Street, London EC2A 3EP
Company No. 3857899


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