RE: UKNM: re - Nokiagame - ....PR

[Melanie BEECH]

-----Message d'origine-----

>But rather than berate Nokia's agencies for falling

>down at

>a few fences, I would rather commend Nokia for being >so adventurous.


I'm not criticising the idea behind the campaign, which I agree is a fun

idea.  The problems I highlighted are basic, but can have a huge impact on

the perception of a campaign by its target audience.  You fundamentally

expect something like the nokia game, which has been promoted to death

across Europe, to set a good example.


Once again, having a cool idea is one thing, but if you cannot deliver on

the back of that idea, customer perception will most likely be negative.


m


M�lanie BEECH

Chef de Projet


SYZYGY

20, rue des Jardins - 92601 Asni�res cedex

T�l : 01 41 11 67 88 - Fax : 01 41 11 67 68

<mailto:m.beech@>

m [dot] beechsyzygy [dot] net (mailto:m [dot] beechsyzygy [dot] net)

http://www.syzygy.net



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