UKNM: Yahoo health promotion

[Alex Maclean]

Hi there

Does anyone know what the success rate was of Yahoo's recent

launch/promotion of its health section - see the text of their email below.

Also any thoughts on tying in charity donations to drive traffic? Anyone

done it recently and want to share stats?


[yahoo mail]

> this takes about two seconds.......

>

>

> October is Breast Cancer awareness month. If you go to

> http://health.yahoo.com/ <http://health.yahoo.com/>  and click on the pink

> ribbon,

> Yahoo will donate $1.00 to the Komen Breast Cancer

> Foundation. No other action, or information required.

> The campaign runs from October 15th through

> November 15th. It's an easy way to help the fight.

>

Thanks in advance


Alex Maclean

Marketing Manager

Tel: +44 (0)20 7820 4006

Fax: +44 (0)20 7820 4000

alex [dot] macleanmondaq [dot] com (mailto:alex [dot] macleanmondaq [dot] com)

http://www.mondaq.com



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