UKNM: Waitrose man in The Guardian

[Ben Rooney]

Did anyone else read the piece in Thursday's OnLine by Mark Price, marketing

director of Waitrose.


Boiled down to: "My driver (really) Vince, and my secretary (Debbie) tell me

that the Internet is really difficult to use, so it will never catch on.

Anyhow people don't really want to sit at home, order their goods online and

have them delivered by some man in a van. No, much better to drive 5 miles

to visit some piss poor supermarket dragging your screaming children with

you for 90 minutes to discover they don't have half the things you wanted

anyhow".


Perhaps this explains why Tesco is the most successful supermarket in the UK

and Waitrose is not. Perhaps Waitrose needs a new marketing director.


Ben


Ben Rooney

Editorial Director, FirstPersonGlobal.com

13 Bruton Street, LONDON, W1X 7AH

(t) 020 7333 8786  (m) 07712 397039

(e)

brooneyfirstpersonglobal [dot] com

  (w) http://www.firstpersonglobal.com

Career Management for Business Leaders in Technology



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