UKNM: Re: Waitrose man in The Guardian

[Tim Ireland]

Ben Rooney <

brooneyfirstpersonglobal [dot] com

> spotted:


> Did anyone else read the piece in Thursday's OnLine by Mark Price,

marketing

> director of Waitrose.

>

> Boiled down to: "My driver (really) Vince, and my secretary (Debbie) tell

me

> that the Internet is really difficult to use, so it will never catch on.


Tch! And I've been wasting my time polling people who argue with themselves

in the street. Why the bloody  hell didn't I think of talking to my

*driver*?


> Anyhow people don't really want to sit at home, order their goods online

and

> have them delivered by some man in a van. No, much better to drive 5 miles

> to visit some piss poor supermarket dragging your screaming children with

> you for 90 minutes to discover they don't have half the things you wanted

> anyhow".


Stress fractures are beginning to show here.


> Perhaps this explains why Tesco is the most successful supermarket in the

UK

> and Waitrose is not. Perhaps Waitrose needs a new marketing director.


I'll want six figures, a share package and company car.


Oh, and a new driver.


;o)


Tim Ireland

Director of Marketing

www.designercity.com



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