Re: UKNM: Brand-building banners

[Ray Taylor]

Zing!n Diary <

diaryzingin [dot] com

> (Paul Carr) said:


> ... TV ads have been interrupting programmes for years. People would

> prefer a world without ads but, IMHO, have learnt to accept them in

> exchange for decent quality programming. Likewise, people will accept

> banners if they are getting decent content.


Two thirds of C1-5 TV programming is absolute tripe (95%+ for all

programming) and a lot of the ads are much more entertaining and less

intrusive (they only take up 30 secs of my time, unlike

changinggardencelebritycooksdoitinthirtyminutes which annoy the hell out of

me if I am in the same room as a TV where they are showing).


So by this token - and given that 99%+ of web content is crap - should we

not expect online advertisers to produce even more entertaining and creative

content than TV advertisers?


I predict that within five years, most of the really entertaining web

content will, in effect, be advertorial produced by hotshot producers for

big-buck advertising clients.


Free "editorial" content will be relegated to a 486x60 frame somewhere (not

necessarily visible).


Nostradamus



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