Re: UKNM: Opt-in/Opt-out Boxes

[Andrew Petherick]

Opt out boxes are really frowned upon when the box is already ticked 'Yes'

for the person to receive information.  Also, if the opt out box is hidden,

then recipients think they're being spammed.  Opt-in is the only truly

ethical way of collecting data online (without pissing people off!)


----- Original Message -----

From: Sarah Thomas <

sarah [dot] thomasfirebox [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Wednesday, November 29, 2000 2:43 PM

Subject: UKNM: Opt-in/Opt-out Boxes


> Hello

>

> Can anyone clear up this query for me?

> What are the legal requirements regarding opt-in and opt-out boxes. Even

> though opt-out boxes are more effective, I've heard that they are frownd

> upon.

>

> Cheers

> Sarah



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