Re: UKNM: Brand-building banners

[Zing!n Diary]

Yes banners are a pain in the arse and, yes, they do take up bandwidth but,

then again, TV ads have been interrupting programmes for years. People would

prefer a world without ads but, IMHO, have learnt to accept them in exchange

for decent quality programming. Likewise, people will accept banners if they

are getting decent content.


What most people will not do, however, is click on banners, any more than

they would run straight to the shops on seeing a decent ad on the TV.


...which brings me back to my earlier point about branding.


Paul


==


Paul Carr

Managing Editor


Zingin.com - The UK's finest internet guide.

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 ----- Original Message -----

From: Felix Velarde <

felixhead-newmedia [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Wednesday, November 15, 2000 6:00 PM

Subject: RE: UKNM: Brand-building banners



> hi marcus

>

> At 4:23 pm +0000 on 15/11/00, Marcus Exall wrote:

>

> >You [referring to me, felix] wrote:

> >>

> >>'the reason i hate banners so much is that they delay me getting the

> >>information i went to the web page to see, and therefore represent an

> >>invariably negative brand experience. it's as simple az`s that for me.'

> >

> >This only the case with some of the old ad-serving solutions that use

> >javascript.  Most ad solutions nowadays do not delay the loading of a

page

> >at all - the loading of the ad and page are totally independent.

> >

> >The delay of the page loading is more likely to do with other factors

such

> >as bandwidth, location of server, size of page files/images and

references

> >to external javascript.

>

> that's the point. we poor internet consumers are entirely limited by

> such things. that should be the primary concern of those who might

> wish to foist such inconsiderate solutions on us. the 'it works on my

> machine so you're inadequate' argument holds no water, and frankly

> makes me want to write publicly about how crass banners are. oh,

> silly me, i already do.

>

> have a nice evening.

>

> felix

> --

>

> Felix Velarde, CEO, Head New Media     office  + 44 (0)20 7737 7579

> http://www.head-newmedia.com            mobile  + 44 (0)777 557 2000



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