UKNM: RE: PR - over all mobiles

[Ruth Stone]

May be a little tangental, but since we're talking of adventurous the

PR/marketing push for Tombraider 5 this Xmas will be by mobile.  Still

waiting for the details myself as my client is providing the technology.


Can anyone on chinwag tellme if this is this a first for the medium and/or

product group?


Ruth



>

From: Melanie BEECH <m [dot] beechsyzygy [dot] net>

>

Reply-To: uk-netmarketingchinwag [dot] com

>

To: uknmchinwag [dot] com

>Subject: RE: UKNM: re - Nokiagame - ....PR

>Date: Wed, 15 Nov 2000 18:29:30 +0100

>

>-----Message d'origine-----

> >But rather than berate Nokia's agencies for falling

> >down at

> >a few fences, I would rather commend Nokia for being >so adventurous.

>

>I'm not criticising the idea behind the campaign, which I agree is a fun

>idea.  The problems I highlighted are basic, but can have a huge impact on

>the perception of a campaign by its target audience.  You fundamentally

>expect something like the nokia game, which has been promoted to death

>across Europe, to set a good example.

>

>Once again, having a cool idea is one thing, but if you cannot deliver on

>the back of that idea, customer perception will most likely be negative.

>

>m

>

>M�lanie BEECH

>Chef de Projet

>

>SYZYGY

>20, rue des Jardins - 92601 Asni�res cedex

>T�l : 01 41 11 67 88 - Fax : 01 41 11 67 68

>

<mailto:m.beech@> m [dot] beechsyzygy [dot] net (mailto:m [dot] beechsyzygy [dot] net)

>

>http://www.syzygy.net



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