UKNM: Brand-building banners - and technology handicaps

[Michael Reidy]

		Felix wrote:


		that's the point. we poor internet consumers are entirely

limited by

		such things. that should be the primary concern of those who

might

		wish to foist such inconsiderate solutions on us.


This technology-lag is an important point. More and more sites are using

devices (Flash, streaming video, sound, etc.) for advertising and DECORATION

and it slows down many private and corporate viewers with irritation

resulting. As bandwidth increases generally, the situation should improve,

but a frightening number of corporates run antiquated browsers on

under-powered work stations.


Another agency tells us of a dot-com CEO client of theirs who refuses to

believe that his site design is bad because it looks fine to him - on

NETSCAPE! The fact that the company's telephone number is invisible on IE

doesn't seem to sink in.


Michael



Michael Reidy

Marketing Director & Online Media

Bespoke Publications Ltd

7 Eastgate

Banstead

Surrey SM7 1RN

England

T. + 44 (0)1737 215200

F. + 44 (0) 1737 356433



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