Re: UKNM: Brand-building banners

[Ashley Pomeroy]

>>>>I predict that within five years, most of the really entertaining web

content will, in effect, be advertorial produced by hotshot producers for

big-buck advertising clients.<<<<


[the following email contains wild generalisations]


Seems plausible, although horrific, as in my mind 'advertorial' = 'airline

magazine' or 'promotional flyer'. Such as 'Icon', NTL's interactive

content guide for their digital television services, which is currently

sitting next to my left hand.

It's staring at me. I don't like it. Go away.

It has lots of words and pretty pictures, but no content whatsoever worth

speaking of. The same applies to the 'advertising features' in popular

magazines - they are usually extremely conservative, dull, and unable to

find any fault at all in the product. And nobody is likely to trust an

advertising feature.


Witness all of satellite and cable television in the UK, where a full 100%

of all programmes are devoid of any value, and are only watched by people

who don't have the gumption to move from their sofa. As these people are

hardly likely to use their telephone for anything more than pizza, why

advertise to them? Unless you're a pizza company.


Mind you, there are those who would argue that all existing content of all

kinds, from 'Which?' magazine to 'American Psycho', is advertising, if

only for itself.


-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/


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