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Subject: UKNM: Opt-in email with OKMAIL?
From: D.Dias
Date: Mon, 20 Nov 2000 15:11:35 GMT

OKMAIL, the opt-in e-mail service is about to launch in the UK
and from what I can tell it looks pretty identical to Yesmail.com
in the US.

Does anybody have any thoughts or experiences of this model whereby
publishers get visitors to their site to opt-in to mailing lists
that might interest them and earn revenue when advertisers send email
to these lists?

Thanks

D

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Replies
  UKNM: Re: Opt-in email with OKMAIL?, ft
  Re: UKNM: Opt-in email with OKMAIL?, Andy

Replies
  Re: UKNM: Buying into mailing lists, Andrew Petherick

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