Re: UKNM: Buying into mailing lists

[Andrew Petherick]

It sounds like the list you bought into was an opt-out list, where people

forgot to tick a box.  To many of those recipients, you were spamming them.


Mailtrack forms opt in lists, where people have actually asked to receive

information on certain topics of interest to them (like DIY, business

information, rock music, modern art etc).  Typically the responses are

between 5-15% for permission based email campaigns.  List sizes at the

moment are small because it takes time to build up consumers permission.


----- Original Message -----

From: Lisa Wood <

lisaclickmusic [dot] co [dot] uk

>

To: <

uknmchinwag [dot] com

>

Sent: Wednesday, November 15, 2000 6:22 PM

Subject: UKNM: Buying into mailing lists


> A new topic for you which I'd really like to get some feedback for... has

> anyone ever had any success buying into mailing lists? i did one with

> dotmusic in which i used a response url unique to that mailing and out of

> the 31,000 names I was told they had on their mailing list I had a

response

> of 27, two of which were me! Has anyone used a mailing list that actually

> delivers results.  I know it has a lot to do with the message, but you'd

> have thought more people would want to win a �400 MP3 phone.

>

> Thanks

> Lisa



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